Mobile Commerce is also known as M-Commerce.
- It refers to buying and selling of goods or services through the use of Internet enabled wireless devices such as a Mobile phone, Personal Digital Assistant (PDAs), Smartphones, Tablet, Palmtop or any other mobile device.
- M-commerce provides the user with the advantage of flexibility and ubiquity.
- By using the mobile phone, consumers can conduct business transactions without being fixed at a computer terminal or being physically present at the shop.
- These devices are carried by the user wherever he/she goes, making it possible to access the Internet from any place.
- It allows real time transactions while on the move.
- As the popularity of smart phone’s and tablets is increasing day by day, more usres are moving towards the use of M-commerce.
- Some of the examples of M-commerce are:
· Purchasing airline tickets.
· Purchasing movie tickets
· Restaurant booking and reservation
· Hotel booking and reservation
· Stock market analysis
- Banks and other financial institutions are increasingly using M-commerce to retain their business.
- They allow their customers to access account balance, stock quotes, make transactions via mobile phones. This service is known as Mobile Banking or M-Banking.
- The stock market services offered via mobile devices is also becoming popular and known as Mobile Brokerage.
- News information, sports, entertainment, shopping and reservation areas have also grown with the demand for mobile related services.