Mobile Marketing and Advertising
Companies, today, are using M-commerce to
expand their services from marketing to
advertisement. Mobile advertising is one of the most popular
ways for companies to reach a large
audience. Advertising on Internet has become a major
source of revenue for most of the
portals. Many retailers are offering location based
mobile advertising in order to target consumers
and increase their sales.
An advertisement placed on the mobile device
of the user can thus be made on personal
requirements and location-specific.
It can update the users about the various
discounts and schemes available in the nearby areas of
the current location of
the user.
Mobile Ticketing
Users can easily buy tickets for air or rail
travels, movies etc.
The tickets can be sent to the user’s mobile
devices.
Users can further show these tickets on their
mobile devices at the respective place.
Tickets can also be easily cancelled on the
mobile phones using the application or accessing the
portals of travel agents.
This helps in reducing the traffic and the
parking problems which are increasing day-by-day as the
user need not travel to
the place for buying tickets.
Mobile Auctions
The auction sites are becoming more popular
these days.
Mobile devices further help in increasing the
reach of these auction sites.
A user while on the move can access these
sites, make a bid, monitor bids and take a timely action
on the bidding
process.
Many of the auction sites have built gateways
and interfaces to provide access to mobile devices
through wireless networks.
Mobile Entertainment
Mobile devices are used extensively for
listening to audio, viewing video and playing games.
The mobile users can subscribe to
entertainment libraries where they can search for songs, videos
or games and
easily downloaded them in their device for playing later.
Entertainment services such as
pay-per-download, pay-per-event or on subscription basis can
cater to a large
number of mobile users and are willing to pay for the services.
Mobile Purchase
Mobile purchase allow customers to shop
online anytime anywhere.
Customers can browse and order products while
using a secure payment method.
Instead of using paper catalogue, retailer
can send a list of products that a customer would be
interested in, directly to
their mobile device.
Alternatively, the consumers can also visit a
mobile version of a retailer’s E-commerce site.
Mobile Financial Services
Today, many popular banks and financial
institutions use M-commerce.
They allow their customers to access account
information; perform transactions like stock purchase, remit money, via mobile
phones and other mobile equipment's.
Mobile Information Services
A wide variety of information services can be
delivered to mobile phone users in much the same way as
it is delivered to
personal computers. The services include:
§ News service
§ Stock market data
§ Sports news
§ Financial records
§ Traffic records
§ Traffic information
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